Role of social media in building customer relationship

As there are many ways to help you create client relationships — a forum, a website, email marketing, your podcast, and so on — we’re here to discuss how you can do so with social media networks.

After all, you’ve worked tirelessly to build up your fan base. Why not use the audience to convert and maintain long-term client relationships?

The following are our top nine tips.

1. Build a customer support social media channel

Creating a dedicated customer service platform is a smart way to get involved with relationship building on social media. There are a few options for accomplishing this.

To begin, you could follow in the footsteps of Sprout Social and create a Twitter account dedicated to customer service and communicating product support issues and resolutions. (Search Twitter for “help” or “customer support” for more examples of customer service Twitter profiles from a range of industries.)

You may also include a feature in your Facebook Messenger chatbot that helps consumers to submit customer service requests or directs them to your website’s help page.

To establish a positive brand image, make sure that all response times are swift and helpful.

2. Listen social voices

The act of tracking such subjects and keywords online to ensure you locate relevant mentions of your brand or similar topics is known as social listening.

The social listening app from Sprout captures and organises what people are thinking about your brand, business, and related topics. You will use this data to tweak and refine your promotions and tweets. Make better choices to assist the clients in solving their challenges by provide useful solutions to their questions.

Alternatively, use this information to compile a list of blog posts, new features, and learning opportunities that you believe your audience would be interested in.

3. Listen Client feedbacks

It’s one thing to have a communication channel for consumers. It’s another thing altogether to really act on the feedback. Show your clients that you value their opinions by implementing their ideas and wishes.

Whether it’s a new product that you introduce or a new feature in your app, listening to and incorporating consumer input is an important step in earning their confidence and loyalty. It demonstrates that you hear their thoughts and wishes and you’re able to move on it for their benefit.

4. Customize the user service

Personalization is another excellent way to strengthen consumer relationships. Consider using a live chat widget on the website to answer customer queries and provide support. Your client will have the opportunity to communicate with a live human who will address them by their first name and have a genuine experience.

If you’re grappling with customer service problems or merely engaging with your followers’ Tweets, creating the personal interaction is crucial.

5. Establish a relatable brand voice

Being relatable is one of the easiest ways to establish close bonds with your audience. While you don’t have to be overly casual on social media, there are still ways to let your audience enjoy your presence through your brand voice.

Take a cue from MoonPie’s Twitter feed. They post amusing material, hop on memes that appeal to their brand, and take advantage of every chance to criticise the sun.

Use current lingo, share memes that are topical and important to your business, and look at other brands and see if you can get some ideas to make your brand voice become more likeable online.

6. Provide rewards and benefits

We all enjoy receiving free gifts, which is why holding competitions and prizes is a perfect way to thank and incentivize your community.

Take a look at Aerie’s Instagram giveaway. To join, Instagram users must leave a comment on a post with a labelled hashtag and tag a friend. It’s easy, and it has their fans excited and involved.

Consider using social media to promote flash deals, including freebies and coupon codes.

Fast has a brilliant example that engages their fans and puts their company in front of prospective buyers.

7. User-generated content can be shared

When it comes to social media, customers love to upload and tag brand brands in their images. This is known as user-generated content, or UGC, and it’s a great way to create a community and keep your social calendar full of hyper-relevant content.

Cupshe, an online swimsuit store, for example, uses user-generated content (UGC) in their social media campaign to show off their customers in various shapes and sizes. They then tagged the account that originally posted the picture of herself in one of their bathing suits. Before reposting a user’s picture into your brand account, it’s necessary to get their permission first.

Develop a branded hashtag to build a community and inspire your consumers to share their pictures of your product. Put a link to this in your Instagram profile, as A Color Story did below.

8. Use social media to bring value

You can produce so many different forms of content on social media. Some would, of course, be more promotional in nature, because the company’s goal is to make a profit and still solving customers’ challenges and desires.

However, you must strike a balance between advertising material and instructional and free value you offer to your audience, whether it’s in the form of freebies, coupon codes, or information.

You can use a Facebook or Instagram carousel to visually communicate your company’s meaning, or you can build a Twitter thread as Grammarly does below.

To educate your audience even more, share blog content and make instructional videos. Providing free value serves to demonstrate how beneficial the goods would be, attracting potential consumers and establishing a partnership that can keep those customers coming back.

9. Create a virtual group

Last but not least, emphasis on creating a group when it comes to consumer partnerships. Inviting your audience to join, whether by a Facebook Group, another online forum, or sponsored hashtags, is a great way to start.

The Daily Carnage, a marketing-focused Facebook Group run by agency Carney, is a brilliant example of a highly engaged Facebook network. The organisation posts to the Group, but the discussions are usually led by members and are often about marketing.

You can launch your own Facebook Group, start a Slack forum, or check at other community-building tools. And if you’re not actually marketing to them, this is a perfect way to keep people aware of and talking about your products.

Don’t you think, it’s better to build a STRONG relationship with customer?